In terms of sustainability, the use of rutile titanium dioxide in coatings aligns with the global push towards eco-friendliness. The product is non-toxic and, when combined with solvent-free formulations, can contribute to reduced volatile organic compound (VOC) emissions, making it a safer option for both the environment and those applying the coatings.

The concern from animal studies is that high amounts of titanium dioxide have increased inflammation and colon tumor formation, said Dr. Johnson-Arbor. A 2021 review, meanwhile, suggested that using titanium dioxide as a food additive weakens the gut lining and worsens the progression of inflammatory bowel disease.